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Microsoft is Shutting Down Mixer To Partner With Facebook Gaming

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Next month will see Microsoft shutting down Mixer, its gaming live-streaming service, in a strategic partnership with Facebook Gaming. Mixer partners and streamers like Ninja, Shroud and others will transition over to Facebook Gaming from today, and from 22nd July, Mixer will no longer be operational. The move comes as Mixer still struggles to draw enough active viewers, when compared to Twitch, YouTube, and Facebook Gaming.

"We started pretty far behind, in terms of where Mixer’s monthly active viewers were compared to some of the big players out there,” Xbox boss Phil Spencer told The Verge. "I think the Mixer community is really going to benefit from the broad audience that Facebook has through their properties, and the abilities to reach gamers in a very seamless way through the social platform Facebook has."

Once Mixer shuts down on 22nd July, all Mixer sites and apps will redirect to Facebook Gaming automatically, with any Mixer Partners given partner status with the new service. Streamers who use the Mixer monetisation program will also be eligible for the Facebook Level Up program, while Ember balances, and subscriptions will receive Xbox Gift Card credit as compensation.

Apparently, the move also comes as part of Microsoft's efforts in working with Facebook on xCloud, enabling viewers to be able to click and instantly play games that are being live streamed. "When we think about xCloud and the opportunity to unlock gameplay for 2 billion players, we know it’s going be critically important that our services find large audiences and Facebook clearly gives us that opportunity," Spencer explained.




 
 

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Microsoft
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Microsoft

Release:

US November 22, 2013
Europe November 22, 2013
Japan September 04, 2014

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