Call of Duty: Warzone

Treyarch's 2020 Call of Duty Might Be Revealed in Call of Duty: Warzone

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Activision has hinted that that this year's Call of Duty game might be revealed within Call of Duty: Warzone.

As part of the publisher's latest financial call, Activision confirmed the rumours that Call of Duty 2020 is being developed by Treyarch and Raven Software, and announced that Warzone has hit a massive 75 million players. The rumoured name for this year's title is Call of Duty: Black Ops Cold War, and a leak seemed to confirm this last week.

During the financial call, Activision executive Rob Kostich said that the success of Call of Duty: Warzone has changed the publisher's approach to marketing for the next Call of Duty (via Eurogamer).

"The success of Warzone and Call of Duty Mobile in addition to, of course what we continue to see on our premium games has created a ton of new opportunities for the franchise," explained Kostich. "And so, starting with marketing, it's definitely had an impact there and how we think about marketing in this new world."

"As you've seen from our results, right now, we have a larger, more-engaged and more global audience than we've ever had at any point in time in our history. And that means that we could be more direct and more targeted than we've ever been before. So, that's a huge benefit and plus for us as we think about marketing on that vector."

"Another thing, I think, that's really important for us as it relates to marketing is from storytelling. From a storytelling perspective, where we can be even more creative and so on and engaging with our fans than ever before.," Kostich continued.

"So, if you look at Warzone in particular, it's not only like a great game experience, but it's also a great platform for us to share new franchise news and information directly with our community like we haven't done before. So, this is also a big and positive change for us as we think about the business. And kind of to your initial point that you're talking about why you were waiting for such a long time, we are where we are, but it's Warzone I think that's caused us to rethink how, when and even where we reveal our upcoming title."

From those comments, it seems extremely like then that we'll get to see more from the upcoming Call of Duty game in Warzone. Season Five introduced the Shadow Company, who have a very strong Black Ops vibe about them, so could we see Call of Duty: Black Ops Cold War revealed soon? 

Call of Duty: Warzone is available now for Xbox One, PlayStation 4 and PC.

[image via Eurogamer]


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Game Info
Infinity Ward


US March 10, 2020

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